Tuesday, May 31, 2016

Design Giganter - Design Gigants

I morges var der en artikel i Berlingske Business om en stor designvirksomhed, der startede med at designe selv i 1980erne. De har nu købt en hel masse kendte brands op, og artiklen handler om, at de holder øje med yderligere nogle firmaer, som de også godt kunne tænke sig at købe. Årsagen til de mange opkøb er, at de ønsker at skabe nye design-klassikere.

Men hvordan skaber man en design-klassiker? Er det op til et firma at bestemme, hvad der er en klassiker? Eller er det, når varen er af så god kvalitet og funktionalitet, at den bliver en klassiker?

Det er jo her, det går galt, og det er præcis en af mange grunde til, hvorfor vi kun skal købe, hvad vi har brug for og ikke, hvad der bliver proppet ind i vores hoveder via smart markedsføring. Det er ikke producenterne, der skal bestemme, hvad vi har brug for, og hvad der er en klassiker.

Det er os, kunderne!

Cobra stage, Georg Jensen
The Cobra candle holder from Georg Jensen Silver

This morning there is an article i Berlingske (a Danish newspaper) business section about a big design company, which started designing some time during the 1980's. The company has now bought a lot of well known brands, and the article is about, how they keep an eye on other companies, which they also want to buy. The reason is, that they want to design new design classics.

But how do you create a design classic? Does a company get to 'decide', what becomes a classic? Or is it, when an item is of such good quality and functionality, that it becomes a classic?

It is exactly here, things go wrong, and it is exactly one of many reasons, why we only should buy thing, we need, and not stuff being forced upon us through smart marketing. It is not the companies, who should decide, what we need, and what becomes a classic.

It is us, the customers!




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